In 2008 Danone Netherlands started a partnership with the Richard Krajicek Foundation in order to stimulate healthy habits and to play sports amongst children. Not only by education about healthy food but also about teaching them the importance of exercising. That is why they are closely working together with the RKF Foundation to organize the Danone Nations Cup in their country. With this tournament they eventually give children who meet on playgrounds a unique opportunity to play in a professional soccer stadium in the Netherlands and even in a big stadium abroad.
Several phases in the tournament: Preliminary Phases on more than 100 RKF Playgrounds across the country. The winners of these preliminary phases get a ticket to the Regional Phases. Almost 6000 kids participate every year in the DNC.
Then the national final is played with the 8 best Dutch teams.