TURN PLAYERS INTO WORLD CITIZENS
At the Danone Nations Cup World Final the players from all around the world have the opportunity to express themselves and act on their future. In 2019, the young players of the U12 football tournament voted for the UN sustainable development goal they want the DNC to support. The top goals are :
Water access: our commitment with watering minds
Without water there is no life. No hydration. No football.
The Danone Nations Cup partners with Watering Minds to act for access to safe drinking water for children.
In 2019 several actions were put in place to raise funds:
1- crowdfunding campaign
2- #LacesForChange initiative (sale of social laces)
3- actions during the World Final (golden bar, charity match etc.)
Through these numerous actions we have raised € 100,000 and impacted the lives of 30,000 children.