This year we celebrate the 20th anniversary of the Danone Nations Cup!
For 20 years now we’ve been gathering children from around to globe once a year to share more than a football competition. The Danone Nations Cup is the opportunity for this kids to travel, discover new cultures, exchange with kids from other countries but also learn more on what a healthy lifestyle means.
It was during France’s victory at the 1998 World Cup, that Franck Riboud, CEO of Danone Group, came up with the idea of organising the Danone Nations Cup:
“The idea came to me at the end of the 98 World Cup. I wanted to create an international event that millions of children dreamed about and that reflects who we are.”
The first U12s football tournament had a total of 8 participating teams. Since its creation, the event has grown and now brings together about thirty teams, both girls’ teams and boys’ teams, coming from all over the world. The matches are followed by thousands of spectators and are relayed by media all around the world.
“The Danone Nations Cup was born in 2000 out of a vision by Franck Riboud, currently honorary chairman of the board of Danone. He dreamed that Danone could create a football tournament for kids aged 10-12, at a global scale, to celebrate sportsmanship and values like excellence, respect and fair play. Young talents from many countries could come together to play, discover new cultures and make new friends. They would also learn about the importance of healthy food and an active lifestyle, and the dream came true…”
Emmanuel Faber, Danone’s CEO