Safio National Cup (SNC) is a football cup that has started back in 2007 as a CSR initiative by Alsafi Danone (Saudi Arabian CBU) in coordination with the Student Activities Department in the Ministry of Education (MOE) in KSA, with a clear objective of “Promoting Health through Sports” and aiming to build solid values among kids such as: team-spirit, fair-play & sportsmanship. Since 2014 the cup is organized &supported by the Saudi Football Federation in order to have more focus on quality & improve the return on investment.
The 2015 tournament will start at April with qualifiers in two cities (Jeddah & Dammam) each city will host 8 teams, 16 teams in total for the entire tournament. The teams are a mix of professional clubs and sports youth academies. The qualifiers will not just be strictly a football tournament but will be made into a family festival. The festival will include: fun contests, various games for the attending kids & a chance to take photos with the tournament ambassador (Mohammed Alshalhoub).
Each qualifier will qualify one team to the national final held in Riyadh. We will invite plenty of KOLs and football leaders to the final to maximize media coverage and buzz around the event.
Since last year, the quality of the tournament has increased tremendously, Even though the number of players and teams may have decreased exponentially. We learned that making a smaller, more focused tournament truly raises our control & quality of the competition.